The internet is full of people who are trying to sell something. The paid advertising venues and markets are flooded with people trying to break into the marketed medium of the internet in ways that are similar to television and radio. The internet is a completely new market and should not be treated as either in regards to a marketing campaign.
The key to marketing on the internet begins with high quality content. You should flood the web with your name and picture talking about your product or service and how it is better. The more prolific your writing is and how many different venues you keep popping up in will increase the chances you will show up in a search engine and greatly increase your internet presence without paying a dime. A prolific writer speaking on a subject with candor and authority does exponentially better online than someone who simply pays for an add. The important thing to remember is the clever use of key words that will trigger in a search and never write anything that cannot be directly linked to your product or service page on the internet. If your product has multiple names and markets you need to use as many as possible without hurting the quality of the content you are writing. Also integrating video and pictures is of great importance because studies have shown few people are interested in reading line upon line of type. You need to make sure your page is informative and correct but in a layout that doesn’t have more than a small paragraph in content at any one place.
Your comments should almost be skimming in content but provide enough depth that a point you are trying to make is both informative and interesting but can be read in the space of a few second. You are not writing a thesis but summary of an idea. Provide links or a side path for more in depth coverage.
Take this entry as an example. The whole entry is concise and informative and contains the keywords of internet, marketing, content, paid, advertising, ect. These key words in many concentrations will increase the odds that a search “bot” will link to this page when people search for content on those subjects. The content being on my Blog page increases the traffic to this page as will the link backs and connections other people who read it will have to this page. This traffic will also increase the amount of traffic driven to the page. If I was selling anything here or anywhere else I would have links that pushed you directly where I wanted you to go highlighted as a link in the text.
Unemployed Heroes 
Posted on 2012/06/16
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